He has no chance. Don't kid yourself. The incumbent has all of the power.
The challenger from Massachusetts is extraordinarily wealthy and cannot relate to the common man. He inherited most of his wealth and his income is primarily derived from capital gains... money that isn't taxed as ordinary income. His father did some very shady things to generate their wealth!
He's considered too liberal in much of the country, but he does say that he would like to lower taxes. Can one offset the other?
He's a lifelong member of some weird church, and many (if not most) protestants won't abide someone of his faith being president. It just isn't gonna happen.
He is good looking though, and he does have a nice head of hair. So he has that going for him. Plus he's pretty glib.