General Motors announced today that it's pulling the plug on Saturn, amid an agreement with PAG falling-through. Concerns of a supply and a production agreement after the initial contract runs out with General Motors sent even (Roger Penske's Penske Auto Group) running the other way.I remember the Houston Auto Show in 1992. Saturn was competitive with Japan, or at least more competitive than the other GM brands. People liked the no-haggle buying process. Dealing with oily car salesmen really sucks. There were a lot of Saturn's on the road during the 1990s... then GM let the brand die.
Saturn wasn't for me, but the people I know who owned a Saturn said they were reliable, albeit boring cars. Saturn owners were loyal. Saturn was our Toyota Corolla, a car that could have been for the masses. Built right here in the US in central Tennessee.
I wonder what happened, but I am just a guy in Houston who isn't a smart, highly-paid GM exec and I don't understand the auto market like they do.